WWHF Re-Brand
PROJECT: WWHF Re-Brand
The WWHF has 6 distinct statewide programs in addition to the parent branding of the overall organization. As a non-profit, many staff outside of traditional communication roles participate in the creation of content and collateral. Without a brand kit the designs lacked cohesive brand identity and content communications varied by author. To streamline and consolidate the brands, I led a brand re-design to create consistent comprehensive brand identity.
OBJECTIVE: Create cohesive branding + communications for the org and all programs.
POSITIVE OUTCOMES: Positively improved overall brand cohesiveness, updated logos and created new missions statement and taglines.
DELIVERABLES: Updated logos, WWHF Brand Kit, WWHF Brochure, WWHF Website
COMPANY: Wisconsin Women’s Health Foundation
DATE: November 2016
ROLE: Project Lead
TEAM: Health Writer, Operations Director
SOFTWARE: Microsoft Word, Adobe Acrobat X Pro, Canva
