Miller Lite .10K
PROJECT: Miller Lite & WJJO’s .1oK
The St. Patrick’s themed .10k involved weeks of pre-event live radio remote promotions, on premise team promotions and day of event promotions as well as securing drink specials and multiple post event party locations. The event attracted 1,000+ attendees. Runners began at Whiskey Jacks Saloon and ran around the end block of State Street.
OBJECTIVE: Sell tickets to the event and increase product sales through strategic promotions.
OUTCOMES: Successfully sold out event and secured all necessary day of promotion venues and specials.
COMPANY: Frank Beverage Group, MillerCoors, WJJO
DATE: March 2012
ROLE: On-premise promotions team manager, social media manager
TEAM: Promotions team, Frank Bev. sales reps
MEDIA PARTNERS: WJJO
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