Badger Heart Campaign
PROJECT: Digital Ad Campaign
Facebook and Instagram ad campaign for a WWHF run SMS text service to positively improve health outcomes in women. The ad campaign targeted women 30-65+ across Wisconsin and ran for 61 days.
OBJECTIVE: With funding from Anthem, create a digital ad campaign to promote text service and recruit participants for the Badger Heart Health Text Program.
CAMPAIGN BUDGET: $5,000
POSITIVE OUTCOMES: Secured 240 Participant registrations, reached 367, 312 women with 912,604 impressions.
COMPANY: WWHF, Badger Heart, Anthem
DATE: January-March 2017
ROLE: Campaign Manager
TEAM: Health Writer, Grants Administrator, Operations Director
SOFTWARE USED: Facebook Ads Manager and Power Editor, Canva
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