Print out the letter and mail it or hand-deliver it to the potential sponsor. Sponsorships help defray these costs. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas 1. w$ 4iw*\xKLZwI[}K|=Q|>W`! Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Race Car Sponsorship Proposal Template - Drinkrawrepublic.com The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. You need to think about why a business would spend money to sponsor you. Generic sponsorship proposals have little chance of convincing would-be benefactors. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. If theyre not quite right, ask yourself why. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. 0000051603 00000 n You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. endobj Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. This provides a thorough overview but does not overshadow the point of the sponsorship proposal: to get funding. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. Go in with no agenda, otherwise, itll come across as disingenuous. Once youve found the business youd like to approach, think about what their goals are. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. . Are you going to help that business make more sales? How To Get Sponsors To Pay For Your Broke Ass To Go Racing - Jalopnik A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. hb```"gVa1G2S\Z&80~QRse Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Click on the fillable fields and add the required data. Do people regularly gravitate towards you for some reason or other? So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. As long as you can provide value, youll go a long way. How to Get a Motorsports Sponsorship| Little Power Shop This high quality transparent png images is totally free on PNGkit. The Complete Guide to Motorsport Sponsorship. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Download Its about being a christian role. Many more also emulate a classic livery because it looks really cool, without any form of compensation. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. PDF A&S Racing Sponsorship Proposal If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. PDF Race Car Sponsorship Proposal Template Collect this information together when it comes to talking about renewal. Consistency is all about keeping going. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. race car sponsorship template Doc Template | pdfFiller In the case of a racing sponsorship proposal, the racing team gets the benefits in monetary terms whereas the sponsor gets the benefits of advertisement, promotion, brand reach and awareness, and customer engagement. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable 03. Are you looking at club racing as a stepping stone to Going Pro? Racing Sponsors. How it REALLY works, what it really is, and how to get Racing is an expensive sport that requires investment and sponsorship. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. The design proposal sponsorship is easy edit in InDesign. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Racing Sponsorships. s !1A"3Qa5RSTrt#$2BqUb You now have to deliver on your sponsor's expectations and, if possible, exceed them. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Our packages range from $1,000 personal sponsors to premier. This means trying to figure out: Listen. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. This kind of branding will make you more recognisable. Getting a response from your sponsor on your proposal is amazing news. JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. If you have questions you think other race directors may know the answers to, or just want to chat about You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. Racing is an expensive sport that requires investment and sponsorship. Not only are you competing against other racing drivers but also against all other marketing activities. . Always be thinking of ways to reach new people. Race Sponsorship: The Complete Guide | Race Directors HQ PDF Racing Sponsorship Proposal Enhance their brand's image? Specify the Event. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? We would like to pick up sponsors for our US Legends race car. Click the link below to read more. For example, if youre targeting fitness brands, the decision-maker will want to see that youre a source of inspiration and advice for your audience. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. She also has edited and produced online content for those publications. Of course you can. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. It will be worth it. Strongly Disagree 0.44%. Do not plead. Sponsorship Proposal Examples - 15+ in PDF | Google Docs | Pages | MS the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Val Apple Motorsports, Inc. 2. Seeking Sponsorship? Top Ten Types of Companies to Ask - MotorTrend Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. Helping race directors share expertise and learn from each other is a big part of what we do. 10+ Automotive Sponsorship Proposal Samples 1. Organize the proposal in sections. Before you even consider approaching a sponsor, put together a sponsorship . Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Are your posts in line with the companys current message? Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. to see that back in extra sales. Sponsorship proposal for Alfie Gendall Racing in 2021. 3. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. If you are looking for racing sponsorship proposals, you are at the right place. The sponsorship package underpins the agreement fire your organization and your sponsor. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. Race Car Sponsorship - The Presentation (Part 1 of 4) - YouTube *} Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. What makes you different from any other person? ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Write what the sponsor will get in return, working from the list you have prepared. A motorsport proposal template wont be for everyone. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. AB-InBev, the parent company reported 54.3 billion in profit during 2012. Strongly Agree 9.61%. Neither Agree Nor Disagree 2.18%. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. 25 Best Event Sponsorship Proposal Templates For 2022 Tallulah Philange has worked as a journalist since 2003. Share your form with others. Do your posts get engagement? If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Figure out what you can offer to a potential sponsor. 4. 2. Dont let imposter syndrome get the best of you. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. You need to know this to be able to create a compelling case for why a business should sponsor you. The prototype race car is to be evaluated for its potential . Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. This needs to be the starting point in your sponsorship strategy. They must know what they are sponsoring so that they can decide whether to accept your proposal. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. People regularly contact him asking for free parts in exchange for running a couple stickers. Update your sponsor with reports on the work youve been doing for them. Though my experience was generally limited, I never saw ANY return from any of it. January 6, 2022. Racing Sponsorship Proposal Template However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. but you surely wont be walking away with a heavier wallet. endstream endobj 73 0 obj <>stream Social media is king. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Approach the deal as a win-win for both sides. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Many people think sponsorship is easy: Sponsorships are not charity. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Take pictures of you, your team and your car. If you cant think of anything to say or ask, consider whether the prospect is right for you. Sponsorship Proposal Template | Proposify [Free Trial] endobj Contacting a sponsor is like contacting a potential employer. The organization aims to organize events such as auto motor racing, harness racing, slots . In fact, all the hard work of renewing a sponsorship deal is done during the race season when youre carrying out your work. How it REALLY works, what it really is, and how to get it. Create a portfolio, be presentable and professional. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. This can include hospitality, stickers on a car, events etc. The prototype race car is to be evaluated for its potential as a production item. Unfortunately, retaining sponsorship in the long term may not always be under your control. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. 1. Drag Car Racing Sponsorship Proposal Powerpoint Presentation Slides Race Car Sponsorship Agreement Template - sfiveband.com Easily Editable, Printable, Downloadable. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Keep that in mind when frustration sets in along the way. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. But remember, a great proposal is about so much more than an attractive design. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. A business or group sponsors a racer, providing monetary support. Is your audience someone who will actually buy their product? The cover page should include the details of the potential client and your details. . The racing team approaches a mid to high scale business organization asking them for sponsorship. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. Before approaching a sponsor, draft a proposal first. If you let racing get too close to Work all the fun goes away. Consider checking out Oval Track racing. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. 0000000902 00000 n So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* Dont just approach motorsport press for coverage. Fast Feb is back but its looking a little different for 2023! Making sure the right type of information is included though does matter. How do I write a sponsorship proposal? TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . This is the part that actually attracts your potential sponsor. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. uC%q.Nbd VMdkydek/ ZU>~r5pf The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. You might be messaging lifestyle brands on Instagram. Agree 16.59%. Create a clear list of features and benefits that you can pick and choose from. Feel free to email jess@racingmentor.com. After all, they're after your event as much as you're after their sponsorship! Racing & Sponsorships - Valvoline To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Here's the real key: This marketing deck isn't about you, it's about them. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. It is a document that seeks help from sponsors to help them with their racing careers. % Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. Your true request is that you are asking to be part of the sponsor's sales team. Team Racing Sponsorship Proposal Our desire . How long you have been racing. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. Agree 10.48% Research the sponsor you are targeting. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Edit your sponsorship agreement team online. i !16QRs"ASTaq2B#$345CDbrt Write down all important facts, such as the biographies of the racers and the team's success rate. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? "What does my event have to offer to potential sponsors?". This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. NO! BC racing Coilovers for 2010 Honda Odyssey. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. There are plenty of people (often very young) who show up with that intent. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . Sponsorship costs are negotiable and generally a one-time expense. You might be getting involved in discussions on LinkedIn. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Think about those reasons you stand out. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. %%EOF First, provide a history of you and your racing team. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream This tool allows to fill out any PDF or Word document directly from your browser (no software . Motorsport Sponsorship: How to Get Racing Sponsors Do not plead. 4+ Racing Sponsorship Proposal Samples 1. @JP)^~")x&d=AALKTbh;}R3qbf>T;T9+x~_e]p5| .FH+&. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Make your direct pitch. Are you posting regularly? Include references to your relationship-building conversations. Sponsorship Opportunities | SponsorRacecars.com 0000000839 00000 n Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. Thank the letter reader for his or her time and include all of your contact information. The second is a simple showcase of who you are. Itll be the basis for everything you post on social media, how you write race reports, and more.

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