Along with this, the information regarding the aim and objective of British Airways is also discussed in a clear manner. The company is committed to the development of the society, it has participated in various disability programs and cooperated with NGOs to provide benefit to the disadvantaged groups of the society. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different countries around the world, these employees were the ones dealing and serving the millions of British Airways customers without them it is almost impossible for British Airways to meet their customers demand, pure example could be when in September 2019 British Airways pilots had a two days of strike which resulted the company to lost almost 121 million just within two days of strike by not even all their employees but just their pilots only and that shows how financially important employees are to British Airways. The main aim of BA is to become the most responsible airline company in the world by achieving various strategic goals. This article talks about British Airways in which complete information regarding its business is given. 1, pp. The models are applied to understand CSR as a strategy adopted by a British company. plagiarism-free paper. You can read the details below. UPDATE ON BRITISH AIRWAYS CYBER ATTACK. Our people are our greatest asset explore opportunities to become a part of the British Airways team. 2021-03-04T18:35:09 The next part of the paper is an understanding of the background of British Airways and its CSR activities. However, in terms of a data breach, this isn't a truly huge-scale or catastrophic data loss. The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. British Airways is the largest airline company actively providing services in the entire United Kingdom. The success of an organisation in market is determined by the execution and . Garriga, E & Mel, D. 2004, Corporate social responsibility theories: mapping the territory , Journal of Business Ethics, vol 53, no. Our unique structure drives growth and innovation to generate superior shareholder returns. However, many of the responsibilities conducted by the company are ethically correct, but they cannot be solely demarcated as ethical or moral responsibilities. (Disclaimer: The reference papers provided by Assignmenthelp4me.com help in serving as a model paper for students. British Airways premium economy seats are typically stocked at boarding with a pillow, a blanket, noise-canceling headphones and an amenity kit. Feel free to use our The aim of British Airways is to continually strive to provide higher growth to the companies, provide greater financial performance through generation of revenue, operating profit and creating cost reduction methods. Objectives and social responsibilities of business. The company strives to reduce its carbon footprint. The interrelatedness of business, society, and environment becomes the crux of CSR. The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. See all the latest information and updates from IAG, -98.4% Cargo tonne km 2021-03-04T07:52:49Z You can read the details below. The system will establish a process of development of a solution for the global climate change. Nevertheless, there is an inverse relation in that stakeholder 's interests might persuade a firm's financial accounting law-making.. Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. Economic sustainability of the organisation is another area where the company has to concentrate considerably in order to function properly. Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. Flying is magic connecting us to our world and bringing people, places and communities closer together. Theoretically, BA could be fined as much as 20 million or 4 percent of their global turnover - whichever is higher (and in BA's case this would be the global turnover figure). Branding of the British Airways and managing it, as a socially responsible brand, the company can gain strategic advantage. IAG combines leading airlines in Ireland, Spain and the UK, enabling them to enhance their presence in the aviation market while retaining their individual brands operations. essay writers. In the same month, British Airways secured a three year Term Loan with its parent company, IAG, for an amount of 1.65 billion, which was fully drawn by year-end. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. 8,747,000, 6.4% Discover modern, fuel-efficient aircraft designed for the future. View Syllabus. Objectives of British Airways and Stakeholders Short term objective of British Airways. According to his theory, companies have three primary tasks: to increase the financial performance of the company, to increase the efficiency of the employees, and manage social and environmental responsibilities (Drucker 1954). IAG is a Spanish registered company with its corporate headquarters in London, UK. Assignment help for me has been my all- time confidant in providing me quality assignments. We have built a unique structure that drives growth and innovation to maximise sustainable value creation. Stakeholders of British Airways are: Influences of stakeholders: Part 2 2) Investigate the economic, social, and global environment in which organizations operate. To get a custom and plagiarism-free essay Thus, it has been identified that British Airways should take various initiatives to increase its customer satisfaction and to improve its competitive advantage in the industry. The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. stream They have actively participated in the formation of the EU Emissions Trading Systems. The major components of CSR for British Airways are corporate governance, stakeholder management and risk management. British Airways has announced a codeshare partnership with Airlink, improving connectivity between the UK, Europe, North America and more than 15 destinations in Southern Africa. With more business houses emerging, societys expectation of businesses is increasing (Carroll 1999). The story of British airways began in 1924 when four small air companies merged to form imperial airways limited. Web. The company has shown greater responsibility by creating greater care and support system for their disabled customers. However, the process has been delayed due to geo-political reasons. (2019). and figure out a title and outline for your paper. Along with this, it has been identified that British Airways should keep its employees informed all the time to maintain effectiveness in services provided to customers. The company conducts independent research of around 36000 customers each month. This is a part of the companys Disability Assistance Program. Thus, BA should increase its focus on new markets. British Airways Marketing Research. CSR is defined as the evaluation of the impact of a companys actions on society and the environment. Published September 7, 2018. He said the Aviation Division is fully committed to provide all out facilities to various stakeholders in aviation. 2 Growing global leadership positions. Tap here to review the details. Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. BA Stakeholders Stakeholder Relationships BA is for a two-way communication For more information, click here: https://www.mindsmapped.com/courses/business-analysis/business-analysis-training-for-beginners-as-per-babok-v3/. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. In this respect, it is of utmost importance to establish an equitable pay system, a culture of inclusion and diversity. legal department to comply with all regulations of government authorities. Were always looking to work with brands and partners to celebrate and share the best of British culture with the world. 1 british airways, stakeholder analysis, petya laleva. Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. 5 November. Satisfied customers influence the success and growth of the business firm. March 3, 2023 Review the Latest British Airways People & Culture Business Partner Jobs Opportunity. endobj /Metadata 4 0 R Retrieved 27 December 2019, from https://www.slideshare.net/ParsaLohani/british-airways-stakeholders-objectives, Travel advice | Information | British Airways. 2021-03-04T12:19:46 Do not sell or share my personal information. British Airways CSR (Corporate Social Responsibility) Analysis. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Found a great essay sample but want a unique one? British Airways is a major international airline with a diverse range of stakeholders who are invested in the company's success. The vision, mission, purpose and objectives of BA have been evaluated to indicate how these factors help the company to achieve its strategic directions. It does not reflect the quality of papers completed by our expert The CSR strategy of British Airways is evaluated using Carolls pyramid of CSR (Carroll 1991). Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. A financial management expert with a relative degree from the University of Melbourne, he is an expert in conceptualising and drafting assignments of management students. Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. Activate your 30 day free trialto unlock unlimited reading. British Airways respond to fulfil their responsibilities to the stakeholders. Topics covered in this session are: Why is knowing your stakeholders important? To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. It is important that the questionnaire should be structured in such a way that it will earn the customer's trust before moving on to the behavioural questions. The closest theory that could be applied to the British Airways stakeholder financial performance could be Dr Edward Freemans stakeholder theory which suggests that all the above stakeholders needed to be satisfied otherwise it could affect the short and long term financial performance of the company and that could be avoided by dividing the stakeholders into four different categories, for instance, shareholders and suppliers which has higher power and higher interest needed to be the top priority as they are first the main source of where the business starts as an example, British Airways started their business by first getting investments from shareholders, then the second step was to order aircrafts from suppliers such as Boeing and Airbus so they are the key and the other stakeholders follow. 503-530. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different The main competitors of British Airways include easy jet, jet 2, virgin, etc. 3, pp. You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. Also, BA depends on various online travel agents as various customers buy tickets for traveling directly on various online websites. Case Study - Stakeholder theory and its Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Bulgaris Bulgarian reg.number: 206095338 Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Social Media Seminar Presentation 2009 11 25, Razorfish Liminal 2011 Customer Engagement In Transition, Lloyds banking group theoretical approach, The-new-normal-of-consumer-behavior-and-how-to-respond, Chief Customer Officer - Customers advocates enter the boardroom, EEA Networking Event - Channel Programs And ROI, Kobie Quarterly Review - Financial Services Edition - Mar 2014, Magdalena Matell - Innovation Nation issue Winter 2015, Digital strategies in asset management - BI-SAM, Building strategic partnerships (in fintech) by Arthur T. Corry, DevSecOps Platform Telemetry Dashboard Demo, Meeting 2. click here. u201322 Privacy statement. 458m. Training Stakeholder management is an essential part of the CSR of British Airways. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. Figure 3: Comparison of economic performance of British Airways and other international Airlines. (2022, November 5). Now customize the name of a clipboard to store your clips. 39-48. British Airways is to be fined 20m after losing the personal and financial details of more than 400,000 customers in a cyber attack. (2019). It appears that you have an ad-blocker running. Profitability and successful running of the business depend upon the customers of the organization. From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. Further, the procurement activity that the company engages in has to be done in a responsible fashion. 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. Web. Apply to Stakeholder British Airways jobs now hiring on Indeed.com, the worlds largest job site. The key stakeholders are customers, employees, suppliers, and shareholders. Oct 2020 - Jan 20221 year 4 months. impact on British Airways. British Airways: Engineering and maintenance services 2015b. E-mail us: [emailprotected]. Just send us a Write my paper request. /Type /ObjStm This is our most important journey yet one that leads to a better, more sustainable future. >> Retrieved 27 December 2019, from https://simpleflying.com/british-airways-history/, British Airways. IAG converts 14 A320neo family options into firm orders International Airlines Group (IAG) is converting 14 A320neo family options, announced in August Meet the directors, management and committees steering us to future success. The company strives to reduce carbon dioxide emission in the atmosphere by 50 percent until 2020 (British Airways 2012). As British Airways wrestles with the fallout of a massive data breach , a financial upstart has used the incident to promote the nimbleness of its own technology and . About International Consolidated Airlines Group, S.A. (IAG) is a multi-national holding company with majority stakes in a number of large airlines including British Airways (100%), Iberia (100%) and British Midland International (BMI). 1/2, pp. The Chief executive and the Chairperson acted as the change agents for the company. The company also has to concentrate on its operating efficiency, which is declining due to the congestion in airways, increase in fuel price, and increasing competition leading to reduction of customers. November 5, 2022. https://business-essay.com/british-airways-companys-corporate-social-responsibility/. Further disclosure of the CSR efforts of the company is also an important aspect to demonstrate transparency. Search and track all British Airways . British Airways has faced certain ethical issues with their key stakeholders. Order custom paper and save your time for priority classes! British Airways CSR (Corporate Social Responsibility) Analysis. Now, it's time to say Goodbye to Unemployment and . 1, pp. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. I was searching for details on British airways. Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. 26,706m, +3.5pts Number six on the list of stakeholders due to their financial performance are the local and international communities, those communities include people who live in the UK and some around the world, first these stakeholders normally do not perform well financially in British Airways but they could have positive and negative impact that could possibly influence the general financial performance of the company, for example after there were a huge protests organised by the local community and the climate change activists in London city airport in October 2019 against British Airways huge amount of carbon emissions to atmosphere has led to British Airways to announce a new measures which could cost millions of pounds to reduce its carbon emissions, those investments could create extra jobs and lift up the companys reputation which then could result more customers and eventually more income and profits, although it started with protest you could actually see the amount of financial these stakeholders could have. Get in touch if youre looking for more information or have questions about any of our services. In the beginning, the company was owned by the state government, after which it became a . /Type /Catalog The SlideShare family just got bigger. Page 1Classification: Restricted British Airways has been fined 20m ($26m) by the Information Commissioner's Office (ICO) for a data breach which affected more than 400,000 customers. Send assignment task file through whatsapp! We have built a unique structure that drives growth and innovation to maximise sustainable value creation. 4, pp. Various forms of community and social activity, that the company plans to participate in, are charity and partnership with community organisations and NGOs to invest for community development. /N 96 They must be concern for the quality of life, that is, for the physical, human, and social environment of modern man and modern community (Drucker 2001, p. 17). Given this, the paper presents a few of the CSR activities of the company in 2012 as presented in its CSR report: One of the challenges of implementation of CSR lies in the development of a trust base within the organisation. Furthermore, it may lack current technical capabilities in . . It drives our economy, creates quality jobs and delivers aid when people need it most. British Airways 2012. 36 0 obj stakeholders such as customers, suppliers, employees and owners. Terms of serviceand Find out how we're empowering our airlines and other brands to reach ever-greater heights. Also in some ways the other economist called Professor Milton Freemans shareholder theory could some how related to this as well, he explained in his theory on how all those stakeholders such as the shareholders, employees, suppliers, customers, government authorities, competitors, and communities are all interdependent on one another, an example for this could be during the pandemic when British Airways almost cancelled all their flights what happened next was thousands of their employees lost their jobs not just for those who were directly working for British Airways but also for those who were working for British Airways suppliers such as the food suppliers and so on. Managing Change at British Airways, An Introduction, organisation development (case study of british airways ), BA Agile Decision Management - Impact 2010, Reasons to diversify in the airline business british airways, Case Study British Airways Stakeholder Analysis, 2015-06-09 Four Steps to Successful Retirement Plan Management, Improving bso services and sme performance through cleaner production, Benefit corporations changing the corporate landscape, NMIMS Solved Sem 3 and Sem 4 Dec 2021 Solution, Covid 19 impact on lenders & borrowers webinar. Click here to review the details. Just insert your email and this sample will be sent to you. BA Stakeholders Stakeholder Relationships BA is for a two-way communication Staff member and other employees behave in a good manner with them. The integration of CSR initiatives with the business strategies and practices of the company has become extremely important for companies (Carroll 1999).

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