- CMS: WordPress
- CRM: Salesforce, E-tapestry
- EComm: Constant Contact, E-mail Brain, Mail Chimp
- Social: Hootsuite, Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest
- Graphic Design: Canva, Adobe Suite
- Podcasts: Soundcloud and itunes
- Project Management: Trello
- Video: Animoto, YouTube
- Digital Ads: Google AdWords, Facebook (Power Editor)
- Analytics: Google and WordPress
- And so much more!
Kayla J. Thomas
BA, Double Major; History and Theater + Drama
University of Wisconsin-Madison
2008 Graduate
Hi! I'm Kayla, welcome to my site!
I have 9+ years experience in marketing, promotions and content management. My primary skills are in digital, particularly digital media, brand development and advertising. Other ares of expertise: website development, graphic design, podcasts, video production, PR and media management.
Software Skills
Personal Skills
- Creative ideas + solutions generator
- Reliable + professional
- Organized + efficient
- Adaptable team player
- Motivated fast learner
Extras
- Advisory Board Member, Salvation Army
- Presenter, 2016 Madison Non-Profit Day Conference
- Owner/Consultant, Sociable Madison
+Content Management
+Design
+Digital Media
+Wordpress Websites
WORK EXPERIENCE
MarComm Manager
Wisconsin Women's Health Foundation
Jul. 2015 - Present | Madison, WI
- Manage communications team, create + implement communications calendar, oversee creation of all marketing collateral.
- Designed, developed + maintain foundation website (wwhf.org).
- Oversee + develop content for: social, blog, podcasts, e-newsletters, e-mail campaigns + digital ad campaigns.
- Coordinate media relations, events + promotions.
- Doubled online following with strategic engagement + awareness.
Digital Media Manager
YP
Jan. 2015-Jul. 2015 | Madison, WI
- Provided SEO/SEM services + geocentric marketing for digital campaigns.
- Aggressive new business builder. Maintained customer pipeline, offered provable ROI backed by personal account management.
- Google AdWords certified (2015). Utilized Google tools + analytics to advise customers on online strategy.
- Premier Google Partner. Received extensive search engine training from Google partners and YP Academy.
Promotions Manager
MillerCoors + Frank Beverage Group
Sept. 2011-Oct. 2012 | Madison, WI
- Implemented national campaigns completing marketing directives in assigned SW Wisconsin territory while managing promotions team of 15+.
- Worked directly with brand + sales managers, sales reps + marketing department to exceed sales goals.
- Met w/100 key accounts securing brand + product placement + scheduling up to 40 promos/week.
- Managed $200,000 annual budget consisting of point of sale purchases, staff costs and promotional contests. Monitored + ordered inventory.
